Home > Academic Catalog > 2011-13 Academic Catalog > Academic Programs > Communications


Program Director: Laird Christensen, Ph.D.
Division of Humanities, Education, & Arts

Programs offered:

  • BA in Communications

  • Minor in Communications

Bachelor of Arts in Communications
Green Mountain College offers a Communications degree with two concentrations and a Communications minor.

  • Communications: Media Practices. Students complete a unified core and advanced and applied courses from which they craft a unique communication expertise. Students are advised to complete Communications and general electives that support in-depth specialization as communicators as well as specific subject-area expertise. Minors or double-majors are encouraged.

  • Communications: Media Advocacy. Students complete a similar core and advanced courses as the Media Practices concentration, with the addition of coursework and internships that support interdisciplinary advocacy campaigns. Students in this concentration select an “Area of Practice” to add focused studies in a discipline supporting their professional goals as media advocates.

  • A Minor in Communications integrates with any major the college offers. The minor , adds core communication skills to support media publishing and communication of the subject-area expertise from the student's major field of study.

Learning Outcomes for Communications Majors
The successful student will:

  • Gather content and deliver refined messages in any form and for all media

  • write for and publish a variety of media

  • gain project management experience

  • analyze current and emerging communication practices

Because the practice of Communications requires a range of subject-area expertise, each student is encouraged to develop a unique focus within and outside of the general communications curriculum. Such a focus will integrate a student's interests with their coursework in the Environmental Liberal Arts and other academic disciplines. To support this engagement, a combination of coursework and publishing opportunities emphasize fields in which Green Mountain College offers expertise, including environmental communication, environmental writing, and media advocacy.

Communications students complete their coursework with a professional portfolio that synthesizes coursework with the experience gained through an off-campus internship or a media practicum at campus publications and community communications projects.

Communications graduates may continue their studies with a range of graduate degrees. Career choices include editorial positions for media publications, positions as information specialists for government, business and non-profit organizations, and work in strategic communications and media advocacy.

Goals for Communications Majors Students completing a Communications major with a concentration in Media Practices or Media Advocacy will gain a coherent set of knowledge, skills and abilities that include:

  • An understanding of principles, laws, history, values, ethics, and civic role of communications.

  • Critical analysis, synthesis, and communication of information for civic and rhetorical purpose.

  • An ability to integrate and publish text, images, audio, and video for a variety of audiences and purposes.

These programmatic learning goals correlate with specific values and competencies identified by accrediting councils in the field. Students are introduced to these learning goals in a variety of courses that integrate history, theory and practice. A level of mastery is developed as students publish a digital portfolio that documents professional practices and engagement with college and community publishing projects. Within this portfolio students are expected to refine and demonstrate mastery of a personal communications focus while achieving the comprehensive goals of the Communications program.

In addition to the common learning outcomes and goals for all majors, students who select a Communications: Media Advocacy concentration will achieve specific goals unique to the concentration:

  • The ability to demonstrate an understanding of the history and role of individuals and institutions in using the media to affect social and political change.

  • Conduct research and evaluate information by methods appropriate to the field of media advocacy.

  • Apply tools and technologies appropriate to the clients, campaigns and causes served.

Students who select a Communications: Media Practices concentration will achieve specific goals unique to the concentration:

  • Conduct research and evaluate information that support interdisciplinary expertise, media analysis and publishing practices.

  • Apply advanced techniques, tools and technologies to edit and author publications, with specific expertise in one or more media.

Requirements for BA in Communications
Core Courses:

General Electives
ELA Requirements
Total credits for BA in Communications: 120-121
Note: All students are required to complete 33 credits of upper-division work (3000-4000 level courses).

Communications Concentrations
Communications majors must choose one of the following two concentrations.

1. Media Advocacy Concentration

Students are encouraged but not required to select a minor in one of these Areas of Practice, or in other disciplines that support their communication interests. Some courses may require prerequisites that are not listed here.

2. Media Practices Concentration

Communications Minor
Available to all bachelor degree candidates

Communications Core:

Total credits for a Minor in Communications: 18

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