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Course Descriptions

BUS 1000: Business Trends & Your Professional Success
In this course students learn the importance of self-efficacy to achieve personal and professional success. While self management skills examined in the course support success in college, the emphasis is on learning how these skills relate to the achievement of professional success in today’s global economy. Students practice these skills while learning about today’s business trends –and how to leverage trends to support career success. As part of the course students complete a self-efficacy assessment as well as prepare professional development plans that guide their coursework throughout the program. Online only.
3 credits

BUS 1073: Managing for Sustainability
This course examines the nature of contemporary business. Students are introduced to foundational concepts of management, leadership, marketing, accounting, finance, operations, and human resources, among others. Through a combination of case studies, readings, guest speakers, and projects, students will learn about key business functions, governance, ethics, and sustainability as sources of competitive advantage.
3 credits

BUS 1125: Sustainable Marketing
Market performance proves that organizations that understand and apply customer-centric marketing are more likely to achieve long-term success. This interactive course provides students with an overview of the marketing process and its principles including environmental scanning and market research, branding, product development, pricing, distribution, and promotion. Sustainable marketing concepts and real life case studies will be emphasized.
3 credits

BUS 2001: Accounting: A Multiple Stakeholder Approach
This course introduces students to the principles, concepts, and applications of financial and managerial accounting. The first part of the course introduces accounting concepts and focuses on how external users of financial, social, and environmental information interpret reports when evaluating an organization. The second part of the course examines the main concepts underpinning managerial accounting. Topics include the balanced scorecard and other new measures of performance, financial statements, costing and budgeting.
Prerequisite: BUS 1073 Contemporary Business
3 credits

BUS 2002: Managerial Accounting: Impact on Decision Makers
This course examines the principles, concepts, applications and processes of managerial accounting. The focus is on effective use of accounting tools and information to plan, coordinate, and control the activities of an organization. Using case studies, readings, interactive learning tools, and videos, students explore cost behavior, product costing, business overhead costs, and budgeting, among other managerial accounting topics. Prerequisite: BUS 2001 Financial and Managerial Accounting or BUS 2500 Financial Accounting: Impact on Stakeholders.
3 credits

BUS 2045: New Venture Creation & Entrepreneurship
Entrepreneurship is the creation of a new venture as well as a growing trend in existing organizations both nationally and internationally. This course will explore the key drivers in the growth of entrepreneurship and the factors that contribute to entrepreneurial success and failure. Students will have the opportunity to explore these concepts through the creation of their own new venture concept and self-reflection if they are willing to do what it takes to be a successful entrepreneur.
3 credits

BUS 2063: Human Resources Management
This course explores the human resource management function in a corporate setting and focuses on the development of knowledge and skills that all managers and leaders need. The course will cover such subjects as the selection process, employee motivation, talent development, employment law, labor relations, compensation, and performance management. Topics also include human resources’ role in maintaining organizational cultures that emphasize sustainability to attract, retain, and motivate employees.
Prerequisite: BUS 1073 Contemporary Business
3 credits

BUS 2500: Financial Accounting: Impact on Stakeholders
This course examines the principles, concepts, and applications of financial accounting. Topics include the accounting process; recording business transactions; and financial statement analysis to assess financial strength. Through a combination of case studies, readings, interactive learning tools, and media, students learn how to use accounting tools used by effective managers. Online only.
3 credits

BUS 3000: Mastering Self Leadership
In this course students assess their progress toward achieving the objectives of the sustainable business major. In addition, students prepare a detailed plan to complete a field experience in an off-campus organization related to the student’s personal and professional objectives. Lastly, students explore career options and examine a specific industry in which they are interested. Students prepare a self-assessment in which they reflect upon their educational experience, identify gaps, and create a plan for addressing these gaps prior to graduation. Student self-assessments will be used by the sustainable business faculty to complete a junior year review of each student. This course is open to declared sustainable business majors.
Prerequisites: BUS 1073 Contemporary Business and Junior standing, or permission from the instructor.
3 credits

BUS 3008: Strategic Finance for Managers
This course examines the principles, concepts, and applications of financial management. Concepts are illustrated with personal, business and non-profit organization decisions. Students learn the tools and techniques of finance and how to apply them. Topics include: Financing new ventures; assessing projects; managing conflicts among stakeholders; working capital management; managing lenders and investors; multiple stakeholder performance measurement; forecasting; and ethics. Prerequisite: ECO 2003 Economics: Mainstream & Alternative Perspectives and BUS 2001 Financial & Managerial Accounting or ECO 2001 Microeconomics, ECO 2002 Macroeconomics, and BUS 2500 Financial Accounting: Impact on Stakeholders.
3 credits

BUS 3040: Operations Management in the Services Economy
This course's objective is to provide the student with an understanding of the operations management function and of the basic skills necessary to analyze and evaluate a firm's operating performance and practices. Through a combination of case studies, readings, simulations, video and projects, students will learn how a firm's technology, processes, relationships and management systems can enable it to serve more effectively its markets in an environmentally and socially responsible manner. Prerequisite: BUS 1073 Managing for Sustainability or BUS 3500 Management & the Values-Based Firm.
3 credits

BUS 3050: Business Law: The Ethical & Legal Environment of organizations
This course introduces students to the ethical and legal environment of business and nonprofit organizations. Using readings, video case studies, and simulations, students learn how laws have a real-world impact on how organizations can operate successfully. Topics include business ethics and social responsibility; alternative dispute resolution; contracts; torts; employment law; agency law; and environmental law.
Prerequisite: BUS 1073 Managing for Sustainability or BUS 3500 Management & the Values-Based Firm.
3 credits

BUS 3060: The Transformational Leadership
This course provides students with management and leadership skills and knowledge that are critically important to achieve organizational goals. Students assess their leadership style and preferences throughout the course and design an individualized leadership development plan based on professional and personal goals. Starting with the basic management functions of planning, organizing, and control, students learn foundational concepts of leadership and how to apply them. Prerequisite: BUS 3000 Mastering Self Leadership.
3 credits

BUS 3500: Management and the Values-Based Firm
This course introduces the how and why of business and management as part of our economic system. The structure and functions of business are explored, including management, manufacturing, wholesaling, retailing, marketing, finance, risk management, and human capital. Topics include the business context of sustainability, international business, and ethics.
3 credits

BUS 3510: Communicating Effectively in the Digital Age
This course develops communication skills. Emphasis is on clarity, authenticity, and creativity of language in presentations, and on the role of interpretation as a key to understanding oral and written text. Students learn to apply language theory to professional communication issues. Topics include electronic communication, communication in groups, and effective communication in conflict resolution and negotiation. Online only.
3 credits

BUS 3520: Marketing & Brand Management
In this course students learn marketing principles, policies, and management; Students examine marketing functions; price policies and controls; trade channels; merchandising; market research; and sustainability in marketing and brand management. In this course students participate in a course-long simulation to explore first-hand how marketing is integrated with other activities of the organization. Online only.
3 credits

BUS 3530: Organizational Behavior: Human Capital Management
This course examines the elements of effective human resources management, including the design of systems of rewards, assessment, and professional development. Topics include the interaction of selection, placement, training, personnel evaluation, and career ladders; selecting and training for ethical action; the role of the staff manager; and the employee as valued stakeholder. Online only.
3 credits

BUS 3540: The Transformational Leader
This course provides students with management and leadership skills and knowledge that are critically important to achieve organizational goals. Students assess their leadership style and preferences throughout the course and design an individualized leadership development plan based on professional and personal goals. Starting with the basic management functions of planning, organizing, control, students learn foundational concepts of leadership and how to apply them. Online only.
3 credits

BUS 3545: Entrepreneurship: Developing New Ventures
This course examines the steps and processes for starting a new business, and managing it from start-up stage and beyond. Students are introduced to the business planning process, including general market research; preliminary feasibility analysis; environment scanning, and SWOT analysis (strengths, weaknesses, opportunities, and threats). Students suggest general marketing Strategies that address product, price, place, and promotion (the “4Ps”). Topics also include start-up management; taxation; and the framework for financial forecasting. Emphasis is on developing a summary business plan on which to build during BUS 4045 to result in a fully detailed market-ready business plan by the end of the program.
3 credits

BUS 4005: Special Topics in Business
This is an advanced business reading and/or research course, which can be repeated for credit if the topic has changed.
3 credits

BUS 4015: Management Internship
Under the guidance of a faculty advisor who will supervise, monitor, and evaluate the internship, a student can receive up to 6 credits for an internship with a private company, non-profit organization, or a government agency.
3-6 credits

BUS 4022: Values-Based Strategy and Competitive Advantage Capstone
In this course students examine the results of the professional experience identified in BUS 3000 for the capstone project. In addition, students prepare a capstone project presentation which includes evaluation of the company’s strategy and recommendations to improve sustainability and other competitive advantage drivers in the organization. Special attention is paid to the strategy implementation plan (in the case of management concentration students) or to the new business launch phase (for entrepreneurship students). During this course students also evaluate their progress in achieving the objectives in their professional development plan. Lastly, students update the plan to include post-graduation plans.In this course students integrate knowledge gained in other program courses to develop effective organizational strategy. This course provides students with an opportunity to synthesize business functional content to develop integrated business strategy, by analyzing, synthesizing, and evaluating case study situations. In addition, students will learn to discuss and justify strategic plan recommendations and assumptions, as well to prioritize goals and determine the feasibility of achieving these goals. Lastly, students evaluate the field experience in an off-campus organization that was planned in the junior seminar.. Prerequisites: BUS 3000 Mastering Self Leadership and one of the following: BUS 4040 The New Strategic Manager, BUS 4045 Advanced Entrepreneurship: Launching & Growing New Ventures, or signed Field Work Completion Form and Permission of instructor.
3 credits

BUS 4040: The New Strategic Manager
This course presents tools, concepts, and perspectives for analyzing competitive strategies and decisions, and developing and managing strategies for sustainable competitive advantage. The course focus is management of the overall direction of an organization rather than individual functions, such as finance or marketing. Topics include analysis of the external environment and of internal organizational capabilities. Emphasis will be placed on comparing and contrasting “traditional” competitive strategies based on shareholder returns with strategies for sustainability based on stakeholder interests. Prerequisite: BUS 3000 Mastering Self Leadership.
3 credits

BUS 4045: Advanced Entrepreneurship: Launching & Growing New Ventures
Launching New Ventures prepares students to start new initiatives—focusing on the process and activities required before a new venture can launch, including market research, business plan preparation, and financing, among others. This advanced course uses real-world case studies to examine the process of recognizing an opportunity; testing a business concept; and implementing a ready-for-market business plan. Prerequisites: BUS 2001 Accounting: A Multiple Stakeholder Approach, and BUS 2045 Entrepreneurship: New Venture Creation & Entrepreneurship, or BUS 2500 Financial Accounting: Impact on Stakeholders and BUS 3545 Entrepreneurship: Developing New Ventures.
3 credits

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