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Develop a clear and compelling story of the College that is consistently supported by all constituencies.

  • Establish a brand promise that recognizes the College’s excellence in preparing students for a rapidly changing world and that includes being recognized as a best value college.

  • Develop an active recruiting approach that selects students and employees with the passion and grit to enable the College to live its mission.

  • Communicate student, faculty, staff and college achievements to our community and the world in order to build brand strength.

  • Develop an international reputation as a leading innovator in the study and practice of sustainability in higher education.

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