Develop a clear and compelling story of the College that is consistently supported by all constituencies.
Establish a brand promise that recognizes the College’s excellence in preparing students for a rapidly changing world and that includes being recognized as a best value college.
Develop an active recruiting approach that selects students and employees with the passion and grit to enable the College to live its mission.
Communicate student, faculty, staff and college achievements to our community and the world in order to build brand strength.
Develop an international reputation as a leading innovator in the study and practice of sustainability in higher education.